ESRM 320 Marketing & Management From a Sustainability Perspective

Marketing and Management From a Sustainability Perspective is an introductory business course designed for non-business majors, has NO prerequisites, and gives NW and I&S credit

ESRM 320
SLN 13777
TU/TH 5:30-7:50 PM

For-profit companies and non-profit organizations use marketing and human resources to create and deliver products, services, and ideas. This course explores: 1) business practices that are aligned with environmental stewardship and social responsibility standards; 2) the concepts and models of a market orientation; 3) how markets are researched and targeted, and products positioned, to meet consumer needs; 4) creating and pricing products, developing distribution channels, and implementing promotion campaigns; 5) managerial and leadership skills and styles; 6) how companies motivate employees and develop human capital; and 7) methods for recruiting, selecting, training, and evaluating employees.

* What does sustainability mean, and how is it manifested in business?
Various definitions of sustainability have been used, but all share a common understanding that sustainability refers to integrating environmental, social responsibility, and financial/economic elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. Said another way, practicing sustainability involves balancing the three Ps: planet, people, and profits.

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